IoCP branding

very new-age
 
"Free" is supposed to be the #1 strongest word to use in marketing

back-to-basics.  Also connotations of magic/silver-bullet. 
 
Invokes expensive rather than low-cost??

The "grab" in this one is the normally negative connotations of atomic.
 
Is a bit too high-tech, and maculine

Nice earthy theme.  Also back-to-basics, dependable, low-cost.
 
Normal format is deliberately inverted.  the clipping at the bottom is deliberate too.   Anything to get attention :-)

hardly PC but will get attention.  The old truism: sex sells
Has the back-to-basics, cut-costs message

IoCP certification logo, the Koru Tick. Koru is a New Zealand Maori word for the spiral shape that forms the lower half of the tick. The Tick is depicted as a pounamu, a Maori greenstone neck-pendant carving.
This is a very small size image, e.g. for bullets in documents.

The Koru tick is a Trademark of Two Hills Limited, www.twohills.co.nz, registration pending.

IoCP certification logo, the Koru Tick. Koru is a New Zealand Maori word for the spiral shape that forms the lower half of the tick. The Tick is depicted as a pounamu, a Maori greenstone neck-pendant carving.
This is a smaller size image, e.e. gfor document headers or footers.

The Koru tick is a Trademark of Two Hills Limited, www.twohills.co.nz, registration pending.

IoCP logo smaller size, e.g. for document headers or footers